Privacy Policy

This Privacy Policy describes how your personal information is collected, used,
and shared when you visit or make a purchase from vmceyewear.com
PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your
device, including information about your web browser, IP address, time zone, and
some of the cookies that are installed on your device. Additionally, as you browse
the Site, we collect information about the individual web pages or products that
you view, what websites or search terms referred you to the Site, and information
about how you interact with the Site. We refer to this automatically-collected
information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often
include an anonymous unique identifier. For more information about cookies, and
how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP
address, browser type, Internet service provider, referring/exit pages, and
date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record
information about how you browse the Site.
Additionally, when you make a purchase or attempt to make a purchase through
the Site, we collect certain information from you, including your name, billing
address, shipping address, payment information (including credit card numbers,
and a few other simple personal information to help us with your order), email
address, and phone number. We refer to this information as “Order Information”.
When we talk about “Personal Information” in this Privacy Policy, we are talking
both about Device Information and Order Information.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed
through the Site (including processing your payment information, arranging for
shipping, and providing you with invoices and/or order confirmations).
Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with
information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk
and fraud (in particular, your IP address), and more generally to improve and
optimize our Site (for example, by generating analytics about how our customers
browse and interact with the Site, and to access the success of our marketing
and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your
Personal Information, as described above. For example, we use Shopify to power
our online store--you can read more about how Shopify uses your Personal
Information here: https://www.shopify.com/legal/privacy. We also use Google
Analytics to help us understand how our customers use the Site -- you can read
more about how Google uses your Personal Information here:
https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google
Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable
laws and regulations, to respond to a subpoena, search warrant or other lawful
request for information we receive, or to otherwise protect our rights. (edited)
BEHAVIORAL ADVERTISING
As described above, we use your Personal Information to provide you with
targeted advertisements or marketing communications we believe may be of
interest to you. For more information about how targeted advertising works, you
can visit the Network Advertising Initiative’s (“NAI”) educational page at
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-
work.
You can opt out of targeted advertising by using the links below: